The Phoenix Suns, under the ownership of Mat Ishbia, have made a bold move in their broadcasting strategy. Instead of extending their TV rights deal with Bally Sports, the team has opted to make their games available on local broadcast stations across Arizona owned by Gray Television. This decision, while sacrificing significant guaranteed revenue, aims to exponentially increase the reach of the team’s games to more than 2.8 million households.
Mat Ishbia’s decision to shift the Suns’ broadcasting approach signifies a long-term business move focused on appealing to more fans. By making games accessible on local broadcast stations, the team aims to engage existing fans while also attracting new ones. This strategic shift not only widens the Suns’ viewership but also creates an opportunity to form deeper connections with the local community.
Embracing Streaming Technology
In addition to partnering with local broadcast stations, the Suns have teamed up with Kiswe, a leading streaming platform, to offer fans an alternative way to enjoy the games. This streaming option provides flexibility and convenience for fans who prefer to watch the games on their digital devices. By embracing streaming technology, the Suns are adapting to the evolving preferences of modern sports consumers.
To assist fans in making the switch from cable or satellite TV to local broadcast stations, the Phoenix Suns have taken an innovative step. The team has decided to provide free television antennas to fans who fill out a request form on their official website. This gesture demonstrates the Suns’ commitment to ensuring that all fans have the opportunity to watch their games, regardless of their preferred medium.
A Popular Offer
The Suns’ offer of free antennas has been met with overwhelming popularity. The initial batch of antennas quickly ran out, prompting the team to order more to meet the demand. This immense response not only highlights the enthusiasm of the fan base but also emphasizes the significance of accessible and affordable options for watching live sports.
The Phoenix Suns’ decision to move away from traditional regional sports networks and prioritize local broadcast stations aligns with a growing trend in the sports industry. In June, the Utah Jazz followed suit by opting to air their games on local television while also offering a streaming option. This shift demonstrates a willingness among teams to break convention and explore alternative methods of engaging fans.
The Phoenix Suns’ broadcasting strategy is a testament to their commitment to expanding their reach and nurturing fan engagement. By choosing to air games on local broadcast stations, partnering with a prominent streaming platform, and providing fans with free antennas, the Suns are paving the way for a new era of sports consumption. This innovative approach not only promises to enhance the fan experience but also solidify the team’s position as a trailblazer in the evolving landscape of sports broadcasting.
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