The Korean brand, Hyundai, has decided to bid farewell to its iconic sky blue color scheme and has unveiled a brand new livery for the remainder of the FIA World Rally Championship (WRC) season. The new design pays homage to 10 years of Hyundai’s high-performance ‘N’ road car brand and prominently features the vibrant combination of orange, white, and blue colors. This exciting change aligns with a broader campaign by Hyundai N to celebrate its anniversary in the WRC. The new livery will make its debut at Rally Sweden, the second round of the WRC season.
The previous sky blue livery holds a special place in the hearts of Hyundai fans as it was driven to victory by Thierry Neuville in the prestigious Monte Carlo rally last month. Hyundai has chosen to immortalize this significant achievement in the team’s history books by incorporating elements of Thierry and Martijn’s winning colors into the new livery. The fresh start at Rally Sweden symbolizes Hyundai’s determination to build upon their success and aim for even greater triumphs in the WRC.
Hyundai’s decision to revamp its livery is not merely a cosmetic change. It serves as a tribute to the strong collaboration between Hyundai and Hyundai N, as well as Hyundai Motor Company. The vibrant design strategically highlights the close relationship between the three entities and complements the ongoing celebrations of Hyundai N’s decade-long presence in the world of rallying. This partnership continues to strengthen, with Hyundai N’s logo now taking center stage in the 2024 Hyundai Motorsport WRC livery.
The connection between Hyundai’s high-performance cars and their motorsport endeavors has grown significantly over the years. From their participation in the Nurburgring 24 Hours endurance race to groundbreaking developments like the NPX1, the association between Hyundai’s rally machinery and their road-going vehicles continues to evolve. The new livery celebrates this strong association, allowing fans and colleagues to make a direct connection between the intricate rally machinery and their own Hyundai cars.
The debut of the new livery at Rally Sweden also marks the first appearance of Esapekka Lappi this season. Lappi will be joining full-time drivers Thierry Neuville and Ott Tanak, forming a formidable trio representing Hyundai. With their fresh new look, Hyundai’s drivers are set to tackle the challenges of rallying head-on and strive for more victories as the season progresses.
Hyundai’s decision to introduce a new livery for the WRC season signifies a fresh beginning and pays tribute to the decade-long presence of Hyundai N. The vibrant colors and striking design capture the spirit of high-performance driving and rallying that Hyundai and Hyundai N embody. With Rally Sweden serving as the backdrop for this exciting change, Hyundai’s drivers are ready to push the limits and make their mark in the world of motorsport once again.
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